Project Development
As a team, we selected three key IVA pages from the existing design to redefine the new visual language. Three designers created distinct look-and-feel directions, and the client chose my design to lead the redesign, along with icon assets from another designer. From there, I co-led client feedback and refinement alongside Joe Gugliuzza, ensuring the new system was cohesive and adaptable across platforms.
Incorporating Feedback
In the initial client feedback, the team responded positively to the light purple accent in my layout and the gradient ring icon used to emphasize key information. However, they wanted an alternative method for highlighting content more consistently. Based on that feedback, I introduced a gradient lowered-opacity bar to call attention to important details while maintaining a clean and cohesive layout.
PROJECT REDESIGN
In addition to the IVA assets, I created a PowerPoint template for XCOPRI’s HCP internal use, incorporating a halftone dot texture to form an "X". Working closely with my creative director, Kein Ziemkiewicz, I refined the design based on the client feedback. Below is my initial design—the client requested reducing the texture, toning down the aqua color, and placing greater emphasis on the "X" created by the dots.
Below is the final PowerPoint design, featuring reduced aqua tones and texture, along with an added overlay layer to further emphasize and make the “X” more prominent.
Below, I highlighted the official HCP brand book pages that I helped influence as part of developing the brand’s updated look and feel.
TAKEAWAYS
This project was my first experience designing in a real-world agency setting, where I learned how to interpret and incorporate client feedback effectively. I also gained valuable experience in communicating a cohesive design system to other designers, ensuring the visual language remained consistent across all pages, graphs, and assets.
