TABLE OF CONTENTS
APPLICATIONS
LOGO
The logo features three dancer icons that shift from left to top to right, mirroring classical ballet positions. The movement is also meant to flow as if it is dancing to these positions.
PRIMARY LOGO
The primary (or default) logo is the one with the icon displayed on the left and is the most commonly used and widely recognized version of the logo.
The color palette draws inspiration from the vibrant Coleus plant, known for its rich maroon and green tones. Just as the plant symbolizes growth and transformation, the palette reflects the development that takes place within the dance school
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Verdant
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TYPOGRAPHY
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BEHIND THE SCENES
I began by watching ballet videos to study the dancers’ movements. I then animated the poses in Procreate to plan out the animation, which helped me visualize the flow and style I wanted for the final piece.
TAKEAWAYS
Through this project, I learned how closely observing real-life movement can inform animation and design. Translating fluid dance motions into sketches helped me understand timing and flow, while learning After Effects gave me hands-on experience bringing these movements to life digitally, strengthening my ability to create expressive visuals.
