ROCK SCHOOL OF DANCE
I rebranded The Rock School of Dance, a ballet company focused on guiding young dancers from novice to professional. The updated branding introduces a visual identity system that captures the movement and grace of dance, even in static designs. This project was created for my term-long Visual Identity & Branding course, where we were tasked with developing a cohesive, thoughtful brand system from the ground up.
ROLES
•Visual Identity Designer
DELIVERABLES
•Brand System
•Logo Design
•Motion Design
tools
•Adobe After Effects
•Adobe Illustrator
•Adobe Photoshop
•Figma
duration
•10 weeks
TABLE OF CONTENTS
APPLICATIONS
LOGO
The logo features three dancer icons that shift from left to top to right, mirroring classical ballet positions. The movement is also meant to flow as if it is dancing to these positions.
The logo features three dancer icons that shift from left to top to right, mirroring classical ballet positions. The movement is also meant to flow as if it is dancing to these positions.
PRIMARY LOGO
The primary (or default) logo is the one with the icon displayed on the left and is the most commonly used and widely recognized version of the logo.
The primary (or default) logo is the one with the icon displayed on the left and is the most commonly used and widely recognized version of the logo.
VISUAL IDENTITY
BEHIND THE SCENES
I began by watching ballet videos to study the dancers’ movements. I then animated the poses in Procreate to plan out the animation, which helped me visualize the flow and style I wanted for the final piece.
I began by watching ballet videos to study the dancers’ movements. I then animated the poses in Procreate to plan out the animation, which helped me visualize the flow and style I wanted for the final piece.
TAKEAWAYS
Through this project, I learned how closely observing real-life movement can inform animation and design. Translating fluid dance motions into sketches helped me understand timing and flow, while learning After Effects gave me hands-on experience bringing these movements to life digitally, strengthening my ability to create expressive visuals.
Through this project, I learned how closely observing real-life movement can inform animation and design. Translating fluid dance motions into sketches helped me understand timing and flow, while learning After Effects gave me hands-on experience bringing these movements to life digitally, strengthening my ability to create expressive visuals.
COLOR CODED
ROCK SCHOOL OF DANCE
OVErVIEW
I rebranded The Rock School of Dance, a ballet company focused on guiding young dancers from novice to professional. The updated branding includes a refreshed visual identity system — featuring dynamic logo marks inspired by dancer positions.
ROLES
Brand + Visual Designer
my team
Maya Williams
tools
•Adobe Creative Cloud
duration
10 weeks
ROCK SCHOOL OF DANCE
OVErVIEW
I rebranded The Rock School of Dance, a ballet company focused on guiding young dancers from novice to professional. The updated branding introduces a visual identity system that captures the fluidity and grace of dance, even in static designs.
ROLES
•Visual Identity Designer
DELIVERABLES
•Brand System
•Logo Design
•Motion Design
tools
•Adobe Creative Cloud
•Figma
duration
10 weeks
ROCK SCHOOL OF DANCE
I rebranded The Rock School of Dance, a ballet company focused on guiding young dancers from novice to professional. The updated branding introduces a visual identity system that captures the movement and grace of dance, even in static designs. This project was created for my term-long Visual Identity & Branding course, where we were tasked with developing a cohesive, thoughtful brand system from the ground up.
Deliverables: Sizzle Reel, App Design, Brand System
Duration: 10 weeks