The Rock School of Dance

For the rebranding of The Rock School of Dance, a prestigious dance company in Philadelphia, I aimed to capture the essence of movement and transformation through a dynamic and elegant visual identity. My goal was to reflect the fluidity and energy of dance, ensuring that every element—whether static or in motion—conveys a sense of progression and growth.This rebrand includes a refined logo system that adapts to different placements, emphasizing movement through its shifting compositions. To bring this vision to life, I utilized Adobe Illustrator, Adobe After Effects, Adobe Photoshop, and Figma, allowing for seamless design execution across both static and motion applications.

For this project, I studied dancers in motion, sketching their fluid movements to create three dynamic logo icons. Starting with hand-drawn animations, I refined these icons to capture the rhythm of dance. Designed to shift positions—left, center, and right—the logo icons can also wrap around dancers across both static and motion materials, reinforcing movement and transformation throughout the branding.