PLEASE TOUCH MUSEUM


The Please Touch Museum is a Philadelphia-based children’s museum centered on learning through hands-on exploration. I first developed an updated logo system, color palette, and typography during a 10-week logo design course. For my Web Graphics II final, I expanded this work into a full responsive web design system, applying the branding to a website that reflects the museum’s playful, tactile experience.

Role:

Web Designer

Deliverables:

Responsive Web Design

Tools:

Figma, Adobe Creative Suite

Duration:

10 weeks

PROJECT PROBLEM

The goal was to redesign the Please Touch Museum’s brand and website to be more engaging for children while staying clear and functional. Once the new branding was developed, the highly saturated colors became challenging to manage within the UI, often overpowering key content and hierarchy.

The goal was to redesign the Please Touch Museum’s brand and website to be more engaging for children while staying clear and functional. Once the new branding was developed, the highly saturated colors became challenging to manage within the UI, often overpowering key content and hierarchy.

PROJECT SOLUTION

To address this, I began by creating grayscale wireframes to establish structure and flow before introducing color. I then expanded the palette with softer secondary hues to balance the bright primary tones. By using bold primary colors and playful branding motifs that resonate with children, the final design became more inviting and engaging while maintaining usability and clarity.

To address this, I began by creating grayscale wireframes to establish structure and flow before introducing color. I then expanded the palette with softer secondary hues to balance the bright primary tones. By using bold primary colors and playful branding motifs that resonate with children, the final design became more inviting and engaging while maintaining usability and clarity.

MOBILE:

DESKTOP:

LOGO

The logo features a child and hand combined, symbolizing the museum’s focus on hands-on, interactive learning. It uses a font that is humorous and full of personality, with “touch” in bright yellow to draw attention and highlight the museum’s playful, engaging experiences.

LOGO MARK

The logo mark can be used solo in minimal spaces, such as mobile designs, while still conveying the museum’s playful, hands-on spirit.

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BEHIND THE SCENES
BEHIND THE SCENES

When developing the Please Touch Museum logo, I initially explored concepts featuring a hand and a child. After moving away from that direction, I revisited my early sketches and rediscovered the logo that ultimately became my final design! During the design process, I also created greyscale wireframes to place my highly saturated color palette effectively.

When developing the Please Touch Museum logo, I initially explored concepts featuring a hand and a child. After moving away from that direction, I revisited my early sketches and rediscovered the logo that ultimately became my final design! During the design process, I also created greyscale wireframes to place my highly saturated color palette effectively.

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TAKEAWAYS

Through this project, I learned how to balance playfulness with functionality in branding, ensuring a logo is both visually engaging and versatile across different platforms. I gained experience in making deliberate choices in color and typography to guide attention and convey personality.

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PLEASE TOUCH MUSEUM

The Please Touch Museum is a Philadelphia-based children’s museum dedicated to learning through touching the exhibits. I created an updated logo system, color palette, and typography, then applied these elements to a responsive website design that communicates the museum’s hands-on experience.




Role:

Web Designer

Deliverables:

Responsive Web Design

Tools:

Figma, Adobe Creative Suite

Duration:

10 weeks

PLEASE TOUCH MUSEUM

OVErVIEW

The Please Touch Museum is a Philadelphia-based children’s museum dedicated to learning through touching the exhibits. I created an updated logo system, color palette, and typography, then applied these elements to a responsive website design that communicates the museum’s hands-on experience.

PLEASE TOUCH MUSEUM

OVErVIEW

The Please Touch Museum is a Philadelphia-based children’s museum dedicated to learning through touching the exhibits. I created an updated logo system, color palette, and typography, then applied these elements to a responsive website design that communicates the museum’s hands-on experience.