NIKE X WU TANG
For an Environmental Design assignment, my group created wayfinding for the Nike × Wu-Tang Dunk release. We leaned into the “Killa Bees” theme, and I designed the logo, color palette, and hexagon motif used throughout the system.
Role:
Designer
My team:
Casey Alvis, Tanisha Rao
Tools:
Adobe Creative Suite
Duration:
2 weeks
NIKE X WU TANG
In my Environmental Design course, we were tasked with creating a wayfinding system for a well-known brand or collaboration event, and my group chose the Nike × Wu-Tang Dunk release. For this hypothetical exhibition, we embraced the “Killa Bees” theme — drawing from the collab’s black-and-pollen yellow palette and its hip-hop roots — to translate the sneaker’s energy into environmental graphics. I designed the project’s logo and color palette, and introduced the hexagon motif as a nod to the bees, which became a key visual element across the system.
Role:
Designer
My team:
Casey Alvis Tanisha Rao
Tools:
Adobe Creative Suite
Duration:
2 weeks
REFERENCE INSPIRATION — NIKE X WU-TANG DUNK (2024)
REFERENCE INSPIRATION —
NIKE X WU-TANG DUNK (2024)
This is the official Nike Dunk that the exhibition centers on. This Nike-owned product imagery grounded our concept and inspired the color palette and the hexagon-driven visual system.
APPLICATIONS
FULL SIGNAGE SCALE SYSTEM
LOGO
The Mixology logo is designed inspired by makeup itself—like eye liner, lip gloss, and other cosmetic substances—giving it a experimental feel. By forming the logo out of the very materials the channel celebrates, it visually conveys the brand’s hands-on, creative, and scientific approach to makeup, highlighting its playful exploration of both art and chemistry.
BEHIND THE SCENES
BEHIND THE SCENES
I proposed the Nike × Wu-Tang collaboration for our project and suggested incorporating hexagons into the visual language to reference the “Killa Bees” theme. I sketched an initial idea that evolved into one of our primary signs, which literally breaks off into a hexagon shape, reinforcing the concept visually. When discussing the logo for the collaboration, we decided on a graffiti-inspired style to reflect the energy, attitude, and streetwear roots of Wu-Tang. I volunteered to create the logo since I have experience with creating typography, sketching it first in Procreate and then vectorizing it, which ultimately became the official logo for the project.
This project was one of my first group experiences in school and taught me a lot about communicating my ideas effectively to others. I proposed the Nike × Wu-Tang collaboration for our project and generated ideas quickly, which was exciting but also challenged me to articulate my thinking clearly so the team could understand and contribute. I also learned how to translate ideas into a cohesive visual system, creating signage that worked together consistently while maintaining flexibility. Overall, it was a fun and valuable experience in collaboration, creative problem-solving, and design system thinking.
TAKEAWAYS
This project was one of my first group experiences in design school and taught me a lot about communicating my ideas effectively to others. I proposed the Nike × Wu-Tang collaboration for our project and generated ideas quickly, which was exciting but also challenged me to articulate my thinking clearly so the team could understand and contribute. I also learned how to translate ideas into a cohesive visual system, creating signage that worked together consistently while maintaining flexibility. Overall, it was a fun and valuable experience in collaboration, creative problem-solving, and design system thinking.
This project was one of my first group experiences in design school and taught me a lot about communicating my ideas effectively to others. I proposed the Nike × Wu-Tang collaboration for our project and generated ideas quickly, which was exciting but also challenged me to articulate my thinking clearly so the team could understand and contribute. I also learned how to translate ideas into a cohesive visual system, creating signage that worked together consistently while maintaining flexibility. Overall, it was a fun and valuable experience in collaboration, creative problem-solving, and design system thinking.
Nike x wu tang
In my Environmental Design course, we were tasked with creating a wayfinding system for a well-known brand or collaboration, and my group chose the Nike × Wu-Tang Dunk release. We embraced the “Killa Bees” theme — drawing from the collab’s black-and-pollen yellow palette and its hip-hop roots — to translate the sneaker’s energy into environmental graphics. I designed the project’s logo and color palette, and introduced the hexagon motif as a nod to the bees, which became a key visual element across the system, including one of the primary event signs.