color coded
For my senior thesis, I created Color Coded, a brand centered on the idea that color functions as a language. The project explores how color is seen, felt, and interpreted across media, culture and emotion. At its core, the platform operates as an editorial-style experience, featuring stories that analyze color in pop culture, current media, and everyday life, supported by interactive elements like quizzes and daily color insights.
ROLES
•Motion Designer
•UX/UI Designer
•Visual Identity Designer
delivERABLES
•Sizzle Reel
•App Design
•Brand System
tools
•Adobe After Effects
•Figma
•Adobe Illustrator
•Adobe Photoshop
duration
•10 weeks
TABLE OF CONTENTS
SIZZLE REEL
*sound on*
UXUI DESIGN
UXUI DESIGN
I designed an app for Color Coded centered on articles exploring how color communicates across media and global cultures, supported by daily features, color insights, and interactive quizzes.
I designed an app for Color Coded centered on articles exploring how color communicates across media and global cultures, supported by daily features, color insights, and interactive quizzes.
APPLICATIONS
LOGO
The Color Coded logo is designed to represent the full spectrum of color through a single, continuous form. The gradient transitions from red to blue, creating the impression of the broader color family and suggesting the entire color wheel. The combined “C” and “O” form an infinity-like shape inspired by a color wheel, symbolizing that color is interconnected and endlessly interpreted.
The Color Coded logo is designed to represent the full spectrum of color through a single, continuous form. The gradient transitions from red to blue, creating the impression of the broader color family and suggesting the entire color wheel. The combined “C” and “O” form an infinity-like shape inspired by a color wheel, symbolizing that color is interconnected and endlessly interpreted.
VISUAL IDENTITY
BEHIND THE SCENES
This project allowed me to explore ideas more freely and embrace an iterative process. I began by sketching ways to visualize color theory, color wheels, and the rainbow without overwhelming the viewer. Early explorations included the infinity-inspired “CO” logo mark, which remained a key part of the final identity. To help communicate my motion concepts, I storyboarded the animation in Procreate. Surprisingly, the final animation stayed very close to those original sketches, making the process a valuable exercise in visualizing and presenting motion ideas.
This project allowed me to explore ideas more freely and embrace an iterative process. I began by sketching ways to visualize color theory, color wheels, and the rainbow without overwhelming the viewer. Early explorations included the infinity-inspired “CO” logo mark, which remained a key part of the final identity. To help communicate my motion concepts, I storyboarded the animation in Procreate. Surprisingly, the final animation stayed very close to those original sketches, making the process a valuable exercise in visualizing and presenting motion ideas.
TAKEAWAYS
This project challenged me to turn my long-standing interest in color psychology into a fully realized brand system. I set out to use the entire color spectrum while keeping the identity cohesive and not overwhelming to viewers. I especially strengthened my skills in color application and copywriting, and I’m proud of how the concept evolved into a campaign built around the idea that color speaks.
This project challenged me to turn my long-standing interest in color psychology into a fully realized brand system. I set out to use the entire color spectrum while keeping the identity cohesive and not overwhelming to viewers. I especially strengthened my skills in color application and copywriting, and I’m proud of how the concept evolved into a campaign built around the idea that color speaks.
NIKE X WU TANG
ROCK SCHOOL OF DANCE
OVErVIEW
I rebranded The Rock School of Dance, a ballet company focused on guiding young dancers from novice to professional. The updated branding includes a refreshed visual identity system — featuring dynamic logo marks inspired by dancer positions.
ROLES
Brand + Visual Designer
my team
Maya Williams
tools
•Adobe Creative Cloud
duration
10 weeks
COLOR CODED
For my senior thesis, I created Color Coded, a brand centered on the idea that color functions as a language. The project explores how color is seen, felt, and interpreted across media, culture and emotion. At its core, the platform operates as an editorial-style experience, featuring stories that analyze color in pop culture, current media, and everyday life, supported by interactive elements like quizzes and daily color insights.
Deliverables: Sizzle Reel, App Design, Brand System
Duration: 10 weeks
COLOR CODED
OVErVIEW
I For my senior thesis, I created Color Coded, a brand centered on the idea that color functions as a language. The project explores how color is seen, felt, and interpreted across media, culture and emotion. At its core, the platform operates as an editorial-style experience, featuring stories that analyze color in pop culture, current media, and everyday life, supported by interactive elements like quizzes and daily color insights.
ROLES
•Visual Identity Designer
my team
Maya Williams
tools
•Adobe Creative Cloud
•Figma
duration
10 weeks