color coded


For my senior thesis, I created Color Coded, a brand centered on the idea that color functions as a language. The project explores how color is seen, felt, and interpreted across media, culture and emotion. At its core, the platform operates as an editorial-style experience, featuring stories that analyze color in pop culture, current media, and everyday life, supported by interactive elements like quizzes and daily color insights.

ROLES

•Motion Designer

•UX/UI Designer

•Visual Identity Designer

delivERABLES

•Sizzle Reel

•App Design

•Brand System

tools

•Adobe After Effects

•Figma

•Adobe Illustrator

•Adobe Photoshop


duration

•10 weeks

SIZZLE REEL


*sound on*

UXUI DESIGN
UXUI DESIGN

I designed an app for Color Coded centered on articles exploring how color communicates across media and global cultures, supported by daily features, color insights, and interactive quizzes.

APPLICATIONS

LOGO

The Color Coded logo is designed to represent the full spectrum of color through a single, continuous form. The gradient transitions from red to blue, creating the impression of the broader color family and suggesting the entire color wheel. The combined “C” and “O” form an infinity-like shape inspired by a color wheel, symbolizing that color is interconnected and endlessly interpreted.

VISUAL IDENTITY
BEHIND THE SCENES

This project was one I truly allowed myself really go with the flow. I bega

TAKEAWAYS

This project challenged me to turn my long-standing interest in color psychology into a fully realized brand system. I set out to use the entire color spectrum while keeping the identity cohesive and not overwhelming to viewers. I especially strengthened my skills in color application and copywriting, and I’m proud of how the concept evolved into a campaign built around the idea that color speaks.

← Previous Post

CALCIUM & COMPANY

Next Post →

Next Post →

NIKE X WU TANG

NIKE X WU TANG

ROCK SCHOOL OF DANCE

OVErVIEW

I rebranded The Rock School of Dance, a ballet company focused on guiding young dancers from novice to professional. The updated branding includes a refreshed visual identity system — featuring dynamic logo marks inspired by dancer positions.

ROLES

Brand + Visual Designer

my team

Maya Williams

tools

•Adobe Creative Cloud

duration

10 weeks

COLOR CODED

For my senior thesis, I created Color Coded, a brand centered on the idea that color functions as a language. The project explores how color is seen, felt, and interpreted across media, culture and emotion. At its core, the platform operates as an editorial-style experience, featuring stories that analyze color in pop culture, current media, and everyday life, supported by interactive elements like quizzes and daily color insights.

Deliverables: Sizzle Reel, App Design, Brand System
Duration: 10 weeks



COLOR CODED

OVErVIEW

I For my senior thesis, I created Color Coded, a brand centered on the idea that color functions as a language. The project explores how color is seen, felt, and interpreted across media, culture and emotion. At its core, the platform operates as an editorial-style experience, featuring stories that analyze color in pop culture, current media, and everyday life, supported by interactive elements like quizzes and daily color insights.

ROLES

•Visual Identity Designer

my team

Maya Williams

tools

•Adobe Creative Cloud

•Figma

duration

10 weeks