MIXOLOGY

OVErVIEW


Mixology is a channel that blends the art and science of makeup, exploring both creative expression and the technical side of beauty. It showcases unique looks and experimental techniques giving viewers a space where makeup is a visual and experimental experience.I created Mixology as my final project for my motion design course, where we were tasked with developing our dream channel from concept to full motion identity.

ROLES

•Motion Designer

•Brand Designer

DELIVERABLES

•Motion Identity

tools

•Adobe After Effects

duration

•2 weeks

MIXOLOGY

OVErVIEW


Mixology is a channel that blends the art and science of makeup, exploring both creative expression and the technical side of beauty. It showcases unique looks and experimental techniques giving viewers a space where makeup is a visual and experimental experience.

ROLES

•Motion Designer

•Brand Designer

DELIVERABLES

•Motion Identity

•Brand Identity System

*Brand Mockups

tools

•Adobe After Effects

•Figma

•Adobe Illustrator

•Adobe Photoshop

duration

•2 weeks

mixology


Mixology is a channel that blends the art and science of makeup, exploring both creative expression and the technical side of beauty. It showcases unique looks and experimental techniques giving viewers a space where makeup is a visual and experimental experience. I created Mixology as my final project for my motion design course, where we were tasked with developing our dream channel from concept to full motion identity.


Mixology is a channel that blends the art and science of makeup, exploring both creative expression and the technical side of beauty. It showcases unique looks and experimental techniques giving viewers a space where makeup is a visual and experimental experience. I created Mixology as my final project for my motion design course, where we were tasked with developing our dream channel from concept to full motion identity.

ROLES

•Motion Designer

•Brand Designer

Deliverables

•Motion Identity

•Brand System


tools

•Adobe After Effects

•Figma

•Adobe Photoshop

•Adobe Illustrator

•Adobe After Effects

•Adobe Illustrator

•Adobe Photoshop

•Figma

duration

•2 weeks

TABLE OF CONTENTS

SIZZLE REEL

Logo Design

Brand Guidelines

Collateral Design

Rebranding Services

APPLICATIONS

Logo Design

Brand Guidelines

Collateral Design

Rebranding Services

VISUAL IDENTITY

Logo Design

Brand Guidelines

Collateral Design

Rebranding Services

BEHIND THE SCENES

Logo Design

Brand Guidelines

Collateral Design

Rebranding Services

TAKEAWAYS

Logo Design

Brand Guidelines

Collateral Design

Rebranding Services

SIZZLE REEL


*sound on*

APPLICATIONS

LOGO

The Mixology logo is designed inspired by makeup itself—like eye liner, lip gloss, and other cosmetic substances—giving it a experimental feel. By forming the logo out of the very materials the channel celebrates, it visually conveys the brand’s hands-on, creative, and scientific approach to makeup, highlighting its playful exploration of both art and chemistry.

BRAND ICON

The Mixology brand icon is a chemical beaker shaped like a lip, merging the ideas of science and makeup. This design visually captures the channel’s playful experimentation, showing that Mixology is where creativity and chemistry come together to create bold, innovative beauty looks.

COLOR PALATE

For the Mixology color palette, I aimed to balance the worlds of makeup and science by using bold, bright tones with an almost neon quality. The vibrant colors reflect creativity and experimentation

Pink

#DB1679

Green

#B1D235

Purple

#6D0EE1

Blue

#195AA7

Dark Blue

#1B144D

Pink

#DB1679

Green

#B1D235

Purple

#6D0EE1

Purple

#6D0EE1

Blue

#195AA7

Dark Blue

#1B144D

Black

#000000

Blue

#195AA7

Dark Blue

#1B144D

Black

#FFFFF

Mauve

#841641

TYPOGRAPHY
Heading Text:
Body Text:
BEHIND THE SCENES
BEHIND THE SCENES

For the Mixology project, I began by searching for inspiration and came across the neon green application makeup video. I was immediately drawn in, and it inspired me to pivot the project, shaping Mixology into something bold and experimental. The video even inspired the color palate. From there, I began sketching ideas and had originally sketched a heart-shaped beaker. As I started vectorizing, I noticed the shape naturally resembled lips, which felt more unique and memorable, perfectly combining the concepts of science and makeup while capturing the energy and creativity I wanted the brand to convey.

TAKEAWAYS

Mixology was my first motion project, and it taught me how to bring a brand to life through movement. Experimenting with animation, bold colors, and dynamic shapes helped me understand how motion can enhance storytelling, convey energy, and express a brand’s playful, experimental personality.It also taught me how to merge two distinct ideas to create a unique, cohesive category — blending science and makeup into a fresh visual identity. It was a valuable experience in combining design, animation, and concept into a cohesive, engaging visual identity.

Mixology was my first motion project, it taught me how to bring a brand to life through movement. It also taught me how to merge two distinct ideas to create a unique cohesive category.


Mixology was my first motion project, and it taught me how to bring a brand to life through movement. Experimenting with animation, bold colors, and dynamic shapes helped me understand how motion can enhance storytelling, convey energy, and express a brand’s playful, experimental personality. It also taught me how to merge two distinct ideas to create a unique, cohesive category — blending science and makeup into a fresh visual identity. It was a valuable experience in combining design, animation, and concept into a cohesive, engaging visual identity.

← Previous Post

PLEASE TOUCH MUSEUM

Next Post →

Next Post →

CALCIUM & COMPANY

CALCIUM & COMPANY