Mixology

For this project, I created Mixology, a streaming platform that blends makeup artistry with science, bringing a fresh and experimental approach to beauty content. My goal was to develop a bold and energetic brand identity through motion design, typography, and a vibrant neon color palette. Using After Effects I designed bumpers, show previews, and animated graphics to reinforce the concept of "mixing"—whether it's colors, techniques, or ideas. To bring the brand to life, I designed bumpers, a logo animation, and a sizzle reel that showcase the platform’s dynamic and playful nature.