MIXOLOGY
OVErVIEW
Mixology is a channel that blends the art and science of makeup, exploring both creative expression and the technical side of beauty. It showcases unique looks and experimental techniques giving viewers a space where makeup is a visual and experimental experience.I created Mixology as my final project for my motion design course, where we were tasked with developing our dream channel from concept to full motion identity.
ROLES
•Motion Designer
•Brand Designer
DELIVERABLES
•Motion Identity
tools
•Adobe After Effects
duration
•2 weeks
mixology
Mixology is a channel that blends the art and science of makeup, exploring both creative expression and the technical side of beauty. It showcases unique looks and experimental techniques giving viewers a space where makeup is a visual and experimental experience. I created Mixology as my final project for my motion design course, where we were tasked with developing our dream channel from concept to full motion identity.
Mixology is a channel that blends the art and science of makeup, exploring both creative expression and the technical side of beauty. It showcases unique looks and experimental techniques giving viewers a space where makeup is a visual and experimental experience. I created Mixology as my final project for my motion design course, where we were tasked with developing our dream channel from concept to full motion identity.
ROLES
•Motion Designer
•Brand Designer
Deliverables
•Motion Identity
•Brand System
tools
•Adobe After Effects
•Figma
•Adobe Photoshop
•Adobe Illustrator
•Adobe After Effects
•Adobe Illustrator
•Adobe Photoshop
•Figma
duration
•2 weeks
SIZZLE REEL
*sound on*
APPLICATIONS
LOGO
The Mixology logo is designed inspired by makeup itself—like eye liner, lip gloss, and other cosmetic substances—giving it a experimental feel. By forming the logo out of the very materials the channel celebrates, it visually conveys the brand’s hands-on, creative, and scientific approach to makeup, highlighting its playful exploration of both art and chemistry.
The Mixology logo is designed inspired by makeup itself—like eye liner, lip gloss, and other cosmetic substances—giving it a experimental feel. By forming the logo out of the very materials the channel celebrates, it visually conveys the brand’s hands-on, creative, and scientific approach to makeup, highlighting its playful exploration of both art and chemistry.
BRAND ICON
The Mixology brand icon is a chemical beaker shaped like a lip, merging the ideas of science and makeup. This design visually captures the channel’s playful experimentation, showing that Mixology is where creativity and chemistry come together to create bold, innovative beauty looks.
The Mixology brand icon is a chemical beaker shaped like a lip, merging the ideas of science and makeup. This design visually captures the channel’s playful experimentation, showing that Mixology is where creativity and chemistry come together to create bold, innovative beauty looks.
COLOR PALATE
For the Mixology color palette, I aimed to balance the worlds of makeup and science by using bold, bright tones with an almost neon quality. The vibrant colors reflect creativity and experimentation
For the Mixology color palette, I aimed to balance the worlds of makeup and science by using bold, bright tones with an almost neon quality. The vibrant colors reflect creativity and experimentation
Pink
#DB1679
Green
#B1D235
Purple
#6D0EE1
Blue
#195AA7
Dark Blue
#1B144D
Pink
#DB1679
Green
#B1D235
Purple
#6D0EE1
Purple
#6D0EE1
Blue
#195AA7
Dark Blue
#1B144D
Black
#000000
Blue
#195AA7
Dark Blue
#1B144D
Black
#FFFFF
Mauve
#841641
TYPOGRAPHY
Heading Text:
Body Text:
BEHIND THE SCENES
BEHIND THE SCENES
For the Mixology project, I began by searching for inspiration and came across the neon green application makeup video. I was immediately drawn in, and it inspired me to pivot the project, shaping Mixology into something bold and experimental. The video even inspired the color palate. From there, I began sketching ideas and had originally sketched a heart-shaped beaker. As I started vectorizing, I noticed the shape naturally resembled lips, which felt more unique and memorable, perfectly combining the concepts of science and makeup while capturing the energy and creativity I wanted the brand to convey.
For the Mixology project, I began by searching for inspiration and came across the neon green application makeup video. I was immediately drawn in, and it inspired me to pivot the project, shaping Mixology into something bold and experimental. The video even inspired the color palate. From there, I began sketching ideas and had originally sketched a heart-shaped beaker. As I started vectorizing, I noticed the shape naturally resembled lips, which felt more unique and memorable, perfectly combining the concepts of science and makeup while capturing the energy and creativity I wanted the brand to convey.
TAKEAWAYS
Mixology was my first motion project, and it taught me how to bring a brand to life through movement. Experimenting with animation, bold colors, and dynamic shapes helped me understand how motion can enhance storytelling, convey energy, and express a brand’s playful, experimental personality.It also taught me how to merge two distinct ideas to create a unique, cohesive category — blending science and makeup into a fresh visual identity. It was a valuable experience in combining design, animation, and concept into a cohesive, engaging visual identity.
Mixology was my first motion project, and it taught me how to bring a brand to life through movement. Experimenting with animation, bold colors, and dynamic shapes helped me understand how motion can enhance storytelling, convey energy, and express a brand’s playful, experimental personality.It also taught me how to merge two distinct ideas to create a unique, cohesive category — blending science and makeup into a fresh visual identity. It was a valuable experience in combining design, animation, and concept into a cohesive, engaging visual identity.
Mixology was my first motion project, it taught me how to bring a brand to life through movement. It also taught me how to merge two distinct ideas to create a unique cohesive category.
Mixology was my first motion project, and it taught me how to bring a brand to life through movement. Experimenting with animation, bold colors, and dynamic shapes helped me understand how motion can enhance storytelling, convey energy, and express a brand’s playful, experimental personality. It also taught me how to merge two distinct ideas to create a unique, cohesive category — blending science and makeup into a fresh visual identity. It was a valuable experience in combining design, animation, and concept into a cohesive, engaging visual identity.
MIXOLOGY
Mixology is a channel that blends the art and science of makeup, exploring both creative expression and the technical side of beauty. It showcases unique looks and experimental techniques giving viewers a space where makeup is a visual and experimental experience.
Deliverables: Responsive Website Design, Logo Design, Brand Identity
Duration: 10 weeks