MIXOLOGY

Mixology is a channel that blends the art and science of makeup, exploring both creative expression and the technical side of beauty. It showcases unique looks and experimental techniques giving viewers a space where makeup is a visual and experimental experience.




Role:

Art Direction

Deliverables:

Sizzle Reel, Channel Branding

Tools:

Figma, Adobe Creative Suite

Duration:

10 weeks

mixology


Mixology is a channel that blends the art and science of makeup, exploring both creative expression and the technical side of beauty. It showcases unique looks and experimental techniques giving viewers a space where makeup is a visual and experimental experience. I created Mixology as my final project for my motion design course, where we were tasked with developing our dream channel from concept to full motion identity.


Mixology is a channel that blends the art and science of makeup, exploring both creative expression and the technical side of beauty. It showcases unique looks and experimental techniques giving viewers a space where makeup is a visual and experimental experience. I created Mixology as my final project for my motion design course, where we were tasked with developing our dream channel from concept to full motion identity.

Role:

Art Direction

Deliverables:

Sizzle Reel, Channel Branding

Tools:

Adobe Creative Suite, Figma

Duration:

10 weeks

SIZZLE REEL
APPLICATIONS
LOGO

The Mixology logo is designed inspired by makeup itself—like eye liner, lip gloss, and other cosmetic substances—giving it a experimental feel. By forming the logo out of the very materials the channel celebrates, it visually conveys the brand’s hands-on, creative, and scientific approach to makeup, highlighting its playful exploration of both art and chemistry.

BRAND ICON

The Mixology brand icon is a chemical beaker shaped like a lip, merging the ideas of science and makeup. This design visually captures the channel’s playful experimentation, showing that Mixology is where creativity and chemistry come together to create bold, innovative beauty looks.

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BEHIND THE SCENES
BEHIND THE SCENES

For the Mixology project, I began by searching for inspiration and came across the neon green application makeup video. I was immediately drawn in, and it inspired me to pivot the project, shaping Mixology into something bold and experimental. The video even inspired the color palate. From there, I began sketching ideas and had originally sketched a heart-shaped beaker. As I started vectorizing, I noticed the shape naturally resembled lips, which felt more unique and memorable, perfectly combining the concepts of science and makeup while capturing the energy and creativity I wanted the brand to convey.

For the Mixology project, I began by searching for inspiration and came across the neon green application makeup video. I was immediately drawn in, and it inspired me to pivot the project, shaping Mixology into something bold and experimental. The video even inspired the color palate. From there, I began sketching ideas and had originally sketched a heart-shaped beaker. As I started vectorizing, I noticed the shape naturally resembled lips, which felt more unique and memorable, perfectly combining the concepts of science and makeup while capturing the energy and creativity I wanted the brand to convey.

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TAKEAWAYS

Mixology was my first motion project, and it taught me how to bring a brand to life through movement. Experimenting with animation, bold colors, and dynamic shapes helped me understand how motion can enhance storytelling, convey energy, and express a brand’s playful, experimental personality.It also taught me how to merge two distinct ideas to create a unique, cohesive category — blending science and makeup into a fresh visual identity. It was a valuable experience in combining design, animation, and concept into a cohesive, engaging visual identity.

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MIXOLOGY

OVErVIEW


Mixology is a channel that blends the art and science of makeup, exploring both creative expression and the technical side of beauty. It showcases unique looks and experimental techniques giving viewers a space where makeup is a visual and experimental experience.I created Mixology as my final project for my motion design course, where we were tasked with developing our dream channel from concept to full motion identity.