For this project, I designed a three-poster series for the Philadelphia Fringe Festival. My goal was to create a cohesive series where each poster is visually connected to the others, yet also stands on its own as a unique design. I focused on experimenting with layout and visual flow to maintain this balance, while emphasizing dynamic typography graphics. All designs were created using Adobe Illustrator.
Process
The project began with sketching to explore various layout possibilities. From there, I transitioned to Adobe Illustrator, where I refined the designs through trial and error, experimenting with composition, typography, and graphical elements to achieve the final look.
sketches:
During my sketching process I attempted multiple configurations of the layout. These explorations allowed me to refine the structure of each poster, such as how many words would be displyed in the title, before transitioning to digital design.
