Ulta Beauty App

For this project, I used Figma to redesign the Ulta Beauty App to enhance user experience and visuals. After analyzing the existing app, I created four high-fidelity prototypes, including a revamped homepage and three shopping pages. These updates aimed to improve visual appeal and make shopping more intuitive. By applying user-centric design principles my redesigned app sought to provide a more engaging experience for Ulta Beauty customers.

For my project, I analyzed Ulta’s current branding, focusing on enhancing brand identity. After reviewing their website, I identified areas for improvement in visual and interactive design on the app. By integrating Ulta's signature colors and typography, I restructured the shopping experience to create a more cohesive, immersive interface. These changes were designed to reflect Ulta's brand identity better and make the app more engaging for users, ultimately enhancing overall usability and brand cohesion. View the Figma prototype below.